BMG Inbound Marketing Blog

Google Buys Global IP Solutions (GIPS) for $68.2 Million

Erin McCafferty — Tue, 18 May 2010 19:28:33 +0000

Google is the New Owner of Global IP Solutions (GIPS) Today Google bought Global IP Solutions (GIPS) holding for $68.2 million. GIPS makes voice and voice over IP software companies like Yahoo!, WebEx, Baidu (Ironic, no?) and AOL use for instant messaging. As the new proud owner of the voice and video conferencing engine competitors use, [...]

Google Buys Global IP Solutions (GIPS) for $68.2 Million is a post from: BMG Inbound Marketing Blog

Choosing a Web Analytics Tool: Free and Paid Options

Erin McCafferty — Tue, 18 May 2010 15:45:59 +0000

Choosing A Free or Paid Web Analytics Tool Depends on your Terms of Investment! Analytics invoke excitement and pride into many business owners as speculations are made over increased ROI and more traffic. Such a great deal of excitement is filtered into the beginning stages of an analytic undergoing, and usually results in burn-out. Enthusiasm dies [...]

Choosing a Web Analytics Tool: Free and Paid Options is a post from: BMG Inbound Marketing Blog

Foursquare: The Mayor of Mobile Applications

Erin McCafferty — Wed, 12 May 2010 20:24:44 +0000

Increase Business with Foursquare: The Mayor of Mobile Applications Remember the days when you would stand in long lines waiting to challenge the boy in cut off jeans or the girl with curly red hair? Maybe, you were having a good day. While the other repeat offenders became well-acquainted with the end of the four square [...]

Foursquare: The Mayor of Mobile Applications is a post from: BMG Inbound Marketing Blog

Local Business Center Becomes Google Places

Erin McCafferty — Tue, 11 May 2010 20:01:35 +0000

Local Business Center becomes Google Places. Google’s name is synonymous with the word “Simplify.” When Google’s Local Business Center becomes Google Places, the launch is mostly about semantics. In true Google like fashion, Google Places represents the more sleek and chic minimalist version of what once was Local Business Center. The Local [...]

Local Business Center Becomes Google Places is a post from: BMG Inbound Marketing Blog

Targeting Ideal Clients

Erin McCafferty — Tue, 11 May 2010 01:45:06 +0000

Targeting the Ideal Client Identifying your ideal client means replacing the one-size-fits-all sweater advertisement with something more tailored to suit the clients’ needs. Business owners need to stop scratching their heads over why all those additional keywords and mass emails did not yield the desired results. Marketing is not a “people come in all shapes [...]

Targeting Ideal Clients is a post from: BMG Inbound Marketing Blog